The lights flashed and the stadium rocked as 17,000 world-changing teens welcomed London Drugs’ COO Clint Mahlman to the Rogers Arena stage. The event was We Day Vancouver, part of an 11 city tour welcoming kids from all around North America, who have earned their tickets through helping others.
“Don’t wait until tomorrow to make an impact,” Clint said, “I’m challenging you as leaders, to join London Drugs and become Green Heroes, and through your actions, take care of the planet… so it can take care of you.”
The cheering crowd then watched our latest What’s the Green Deal video, playing with full concert sound, showing how everyone can become Everyday Green Heroes – recycling beyond the blue box, Bringing Back the Pack and telling the world.
Our Green Deal team was also on site, encouraging people to tweet using the hashtag #LDGreenHeroes for a chance to win a London Drugs gift card.
London Drugs sponsorship was just part of a star-studded day that included appearances by Orlando Bloom, Mackelmore and Selena Gomez, and musical perfomances by Marianas Trench and Jennifer Lopez.
Created by Craig and Marc Keilberger, We Day is now recognized around the world for empowering change, and since 2007 has raised over $37 million for more than 1000 worthy causes.
It was an incredibly inspiring day, energizing our team and empowering us to spread the #LDGreenHeroes message even further.
Are YOU ready to take on the challenge and be an Everyday Green Hero? Do it now!
Because YOU are the REAL Green Deal!
