The Fair Trade symbol is one we see on more and more products these days. But what does it really mean? I visited Ethical Bean Coffee to find out, and was treated to a ‘cupping’ – the serious coffee tasting process used to judge and grade java on the market. I also found out this is one company that really lives up to its name, so join me for a quick look behind the grind. Then get down to your local London Drugs and grab some of these ethical beans for yourself. (P.S. If you have an iPhone, there’s a special surprise waiting on their new packages as well!)
July 27th, 2010
