BCBusiness and market research firm Ipsos once again rated BC’s leading brands, and London Drugs is proud to be right near the top. London Drugs has been one of BC’s ‘Most Loved’ brands on the BC Business list for the last few years, but this year the survey went beyond ‘love’ to rate brands for ‘influence’.
Ipsos’s Michael Rodenburgh says, “To actually have influence means that you have a level of impact beyond what you’re delivering, “These brands have a fundamental impact on how you operate in the world—that’s the distinguishing factor.”
Key attributes included brands seen as socially responsible; and as making a positive contribution to B.C. – two central goals of our ‘What’s the Green Deal’ sustainability program.
We can’t say for sure that our in-store recycling or Bring Back the Pack programs had a direct influence on our ranking. But we will definitely take this recognition as a sign of encouragement and vow to continue our efforts to help our customers shop, and live a little greener – in BC and beyond.
“The most influential brands are part of our daily lives, our routine, and ultimately they help make life better, more interesting and more meaningful,” concludes Rodenburgh. “Achieving that is no easy task.”
For 2016, we look forward to making our influence an even more positive, and sustainable one.
For more info on the survey and results, check out the BC Business article here.
