This is one of those categories where sustainability types scratch our heads. How could a disposable razor possibly be green?Disposable razors are big business. According to one report, the global shaving market will reach US $33.1 Billion by 2015, and more consumers are opting for low-cost disposables than high-cost permanent razors.
Personally, I use a safety razor from the 60’s, metal blades and all. But even for me, there are times, (traveling for instance), where a plastic razor works way better.
So assuming disposable razors aren’t going away, shouldn’t we encourage manufacturers to make them as green as possible?That’s what Schick is doing with the new XTreme 3 Eco, a recycled plastic version their regular XTreme 3 model that also features more sustainable packaging.
Sourced from 100% post-consumer recycled paper, the packaging is a definite improvement from a resources perspective. The paper wrap is coated on the inside with plastic, however, which makes it un-recyclable. Would it be a problem to lose that laminate? Are the razors going to spoil?
Scanning the QR code on the package leads to a very interesting video showing the recycled plastic handle production process at the factory level. (blade units are identical to the existing XTreme 3)
The finished razor itself is also very similar, though design details and the texture of the plastic are a little different – it appears you do have to sacrifice the soft-touch handle for the recycled content. And the price? Same as the regular model.
So why doesn’t Schick make ALL of its razor handles from recycled plastic?
Likely, they are waiting for a sign from the market. Do we care about recycled plastic and improved packaging? If so, it is up to us, the green shoppers of the world, to spread the news and help reward sustainable thinking, even as it happens in less sustainable market niches. And that’s the clear-cut Green Deal.
