You might not expect the #1 energy bar in North America to be big on organic. But it is. Meet Brian Krumm, a fourth generation farmer from Saskatchewan, and a proud supplier of organic oats to Clif Bar.
In this amazing video, Brian tells the story of his family farm and why he made the switch to organic way back in 1996. It’s a testament to the food-based approach that Clif Bar takes, and it’s no surprise that they are a family and employee-owned business as well.
They use as much organic as possible, (70% in their original energy bars and Mojo bars, and their upcoming Z-Bars for Kids will be fully Certified Canada Organic)
Clif Bar keeps the environment, community and people on top of their list of corporate goals, even as they grow.
So when you’re out and about, hiking, biking or just going for a stroll, take a few Clif Bars along.
It’s the Real Green Deal of pocket snacks!
