Christmas shopping can have a magical feeling, but once those oversized decorations have done their job in London Drugs stores, where do they go? To solve this challenge, London Drugs worked with Debrand – a unique company who specializes in repurposing the awkward, the branded and the difficult-to-recycle materials that corporations inevitably collect.
The Christmas decorations in this case were not made from recyclable materials, and they are too big to be used at home. So Debrand began contacting places where they might be re-used in larger spaces. Ultimately, they found a new home through local school boards, who will be distributing the re-usable decorations for use in schools, continuing to spread holiday cheer. Thanks, Debrand team!
For next year, maybe Santa will bring us recyclable store decorations… that would be the REAL Red & Green Deal!
