November 17th, 2011

How Johnson & Johnson received top-10 status in Newsweek’s Green Rankings for Business


Healthcare giant, Johnson & Johnson, recently was ranked #6 in the US and #26 in the world for their green practices, according to Newsweek’s advisory panel of corporate sustainability experts.

This was the result of some pretty impressive sustainability measurement and improvement for a massive company; they introduced the “Johnson & Johnson Healthy Future 2015” initiative, which lays out its environmental goals for the next few years, reduced greenhouse-gas emissions by 23 percent from 1990 to 2010, recently tripled their solar-energy capacity to 13 megawatts and are one of the largest users of solar energy in the U.S. Between 2005-2010, the company also decreased hazardous waste by 25 percent and non-hazardous waste by 12 percent.

Newsweek’s Green Rankings claim to ‘…cut through the green chatter and compare the actual environmental footprints, management (policies, programs, initiatives, controversies), and reporting practices of big companies.’ The overall ‘Green Score’ is derived from three component scores: Environmental Impact, Environmental Management, and an Environmental Disclosure Score. If you want to dig deeper, you can see more on the full Newsweek methodology here.

Of course, no one company is perfect. Even as this news hits the wire, J&J are responding to claims they have not done enough to deal with ingredients of concern in their product line in different countries.

Still, it is encouraging to see large mainstream companies moving toward a more sustainable future, even as we celebrate the new up-and-coming green brands that are evolving.

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