It’s everywhere in the news. People are tightening their belts. So What’s The Green Deal for the future of eco-friendly products? A new study (Jan 2009) from the Boston Consulting Group, suggests that the trend toward green shopping is likely to continue, even in the face of a recession. (Note, specifically Canadian research is very hard to come by, but Canada was included in this study)
The survey involved face-to-face interviews of over 9,000 adults between the ages of 18 and 65 in major cities in the United States, Canada, Germany, France, Italy, Spain, Japan and China.
In total, 34 percent said they “systematically look for and purchase green products,” up from 32 percent in 2007. 24 percent said a higher price premium for buying green is acceptable, up from just 20 percent the year before.
Seventy-five percent of people surveyed rated it as ‘important’ or ‘very important’ for companies to provide information on the environmental impacts of their products, and 66 percent want companies to routinely offer green products.
Not surprisingly, health is a big reason people are continuing to shop greener, with organic food and environmentally-friendly household cleaners being among the most popular choices. (BTW, you can check out Green Deal product options on the greendeal.ca web site – under the Health & Wellness, Homeware and Food/Candy sections)
What’s The Green Deal was started with the idea that there’s a big upside to continuing to shop green wherever we can. And London Drugs has always been focused on helping people get better value and advice for their money. So what do you think? Will the recession affect your green shopping? What else can What’s The Green Deal do to help? Let us know.
