When I interviewed KINeSYS spokesman Rob Takeuchi for the Green Deal blog last year, I was impressed with their commitment to local sourcing and lowering their carbon footprint. For 2010 they’re turning it up a notch further.
KINeSYS has launched two new products with London Drugs this year – both are SPF 50 sprays – both are fragrance-free and one is a product designed specifically for kids, called Funscreen.
“Funscreen is our first formulation to replace one of the basic carriers with a plant derived alternative called Dodecane.” says Rob. “In the long run, plant-derived alternatives may be more sustainable so we feel it is something worth investigating now.”
KINeSYS has also achieved official B Corporation certification. B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems. They must first meet comprehensive and transparent social and environmental performance standards. (find out more at www.bcorporation.net).
Rob is naturally excited.
“I think companies at the forefront of a movement realize fairly quickly that nothing happens in a vacuum and certainly there is strength in numbers.” he says. “Thankfully, there are an increasing number of companies who share this view and based on some of the feedback we have had, many of our customers would agree!”
KINeSYS is featured at London Drugs check-outs this June, and look for it in the sunscreen section and online at londondrugs.com. You’ll be protecting more than your skin.
