Making green changes for the better is a group effort. When employees at 70 London Drugs stores were challenged to build an in-store display featuring recycled materials, recycling education and GreenDeal products, they really rose to the occasion.
One store covered a whole wall with LD reusable shopping bags. Another created their own green posters and handy take-home cards for customers, to remind them what is recyclable. A Halloween-themed recycling graveyard made a great tie-in with the season. Recycling creativity was fresh, with headlines like ‘Our blue is the new green’ and a Bart Simpson character wearing a ‘Recycle or Die’ t-shirt.
It was difficult to choose winners, but we ultimately narrowed the field.
Best overall display: Store 72, Nanaimo North Town Centre. This display included slideshows to run on screens in the electronics department and their own recycled staff buttons. (The buttons were recycled, not the staff)
Best use of recycled materials: Store 58,Mount Royal Village, Calgary. A completely recyclable display, with real examples of materials accepted for recycling.
Best Communication: Store 10, Kerrisdale. Using an entire window display, they showcased GreenDeal products and did an excellent job of explaining the recycling take-back program.
Thanks to all London Drugs staff and managers for taking the time to live the real Green Deal.
