– By Chris Odgaard, Manager, London Drugs Gibsons
On Saturday, June 18th the LD Gibsons team attended the 2016 Gibsons Home and Garden Expo at the Gibsons Community Centre. The theme for this year’s show was ‘Sustainable Living, Green Future’ so it was a great opportunity to showcase our What’s the Green Deal sustainability program.
Kristin from Webber Naturals was a hit!
We themed our booth, ‘Better Choices for Better Living’. This allowed us to touch on the many better consumer offerings we highlight in our stores with the Green Deal signage. We also brought along Kristin, a nutritionist from Webber Naturals, to help us talk about some of our health-related products and services.
The show was PACKED and we spoke to a lot of people about our Green Deal programs and products. It was a good opportunity to get feedback directly from customers, and response was extremely positive. Kristin, our Webber Nutritionist was extremely popular at the event and told us that this was the first event she had ever attended where she actually ran out of ballots for her gift basket draw!
We had other vendors support us with handouts and educational materials as well. Thanks to Tri-Mor/Hamilton Beach, Tree of Life for the Nakd Bars, Jamieson for the Gift Basket and Vega for the samples and literature.
Thanks also to Cathy Kovacs (Assistant Store Manager) and MariAnn Ostrosky (Supervisor) for planning and participating in the event, as well as Maury McCausland (Sustainability Coordinator), Lorne Craig (our Green Deal blogger), and Shelley Engelhardt (Marketing) for their help.
Based on our experience, we will definitely look at doing this again next year.
Many customers were surprised to learn about our many greener choice products.
