At London Drugs, we think Method is the real Green Deal, and here’s one more reason why. They have now created a new recycled bottle made in part from waste plastic from the sea.
The “Ocean Bottle” was introduced September 15th in San Francisco by Method founders Adam Lowry and Eric Ryan. It is made from 100 percent high-density polyethylene plastic, 25 percent of which has been recovered from the ocean. This ‘ocean plastic’ is a significant problem, especially in an area called the North Pacific Gyre, a slow swirling current zone where marine plastic goes to die. According to some estimates, the amount of plastic collected in the Gyre is twice the size of Texas.
The Method company is well known for their work in green chemistry, water management and resource-conscious packaging. Nearly all Method bottles are made from 100 percent post-consumer recycled plastic. But not even Method could clean up the whole North Pacific Gyre and its mega-tons of plastic trash. In fact, according to Lowry, most of the sea-waste for the method bottles will come from more local sources.
“There are a number of beach cleanup organizations that work here in California and Hawaii that are regularly cleaning up this plastic [as it washes ashore from the North Pacific Gyre and its Great Pacific Garbage Patch]. Our model is to intercept that plastic and divert the portion that we can use to our recycler in Southern California.”
The main goal, says Lowry, is to raise awareness of plastic pollution. Judging from the fact that San Fransisco’s Mayor declared September 15th 2011 ‘Official Method Day’, it seems to be working. Find out more from the official GreenBiz.com article here.
We’re not sure which Method product(s) the Ocean Bottle will ultimately be used for, but Green Deal will keep you posted, so stay tuned.
Photo by Leslie Guevarra, GreenBiz.com
Lisa P. Jackson of the EPA, Adam Lowry of Method and Karen Mills of the SBA. The ocean bottle is on the left.
