It’s inspiring when a brand we like for their products does some of the right things for the environment, too. Sony Canada has published a web site outlining their environmental initiatives in four areas: recycling programs, product design, educating youth and operational improvements. It’s worth checking out the site for yourself, especially if you are looking to purchase new electronics or recycle some Sony gear that’s past its lifespan, but here are a few highlights:
Sony works with industry partners to help develop and manage Province-wide waste electronics recycling programs, and led the development of an Electronics Recycling Standard that is now the benchmark for environmentally responsible recycling.
Product Design: Sony led the industry to reduce energy consumption of TVs in standby mode to under 0.3W, and the BRAVIA LCD TV’s have Power Saving features to reduce energy use by up to 50%.
For 10 years, Sony has been a sponsor of Earth Day Canada’s EcoKids
Environmental education program and is the primary sponsor of the Great EcoKids Challenge, where schools across Canada compete with their environmental programs to win great Sony prizes
In the operational improvements section, one line really stands out: “…to maximize the diversion of Sony products from landfill by making it as easy to recycle a Sony product as it is to purchase one.” If you like the sound of that, you may wish to consider Sony next time you’re shopping for electronics. Find out more about Sony’s green features at your nearest London Drugs electronics, computer or camera departments.
February 12th, 2009
