If you scan the shelves for Certified Organic, Fair Trade, Kosher, Cruelty-Free or other certifications, you’ll soon start seeing a new label on the block.
Certified B Corporation is an up-and-coming standard that goes beyond the qualities of the product you hold in your hand and sets a standard for the behaviour of the company itself.
B Corps are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency.
To qualify, companies must complete the rigorous B Impact Assessment and earn a reviewed minimum score of 80 out of 200 points. This assessment measures everything from environmental practices and waste to labour standards and community practices. This assessment is reviewed, documentation may be required, and re-certification is required every 2 years.
There are now over 1000 B Corps in 30+ countries around the world, and the movement is growing.
Some of the great Green Deal products made by B Corps that you’ll find on London Drugs’ shelves include Method, Badger, Seventh Generation, Lunapads, Salt Spring Coffee, Ethical Bean Coffee, Manitoba Harvest, Preserve and Traditional Medicinals.
B Corporation Certification has been called “The highest standard for socially responsible business”, but their ‘Declaration of Interdependence’ says it best:
“We envision an new sector of the economy which harnesses the power of private enterprise to create public benefit…” You can read the rest on the B Corp website.
So if you want to buy from a company that’s working to make a difference, look for the B. It’s one corporate certification that gets an ‘A’ from the Green Deal team.
