The iconically green Burt’s Bees brand has been making natural personal care products since they launched their original beeswax lip balm in 1991. Now Burt’s is creating buzz with a new line of lipsticks, formulated and packaged with the same focus on sustainability that has made the brand a green household name. It offers 8-hour moisture, vibrant colour in 14 shades and is made with 100% naturally moisturizing ingredients like moringa and raspberry seed oils.
But that’s not the most interesting difference.
What you’ll find when you pick up a Burt’s Bees lipstick is that it feels lighter than a traditional lipstick tube. That’s because most lipstick containers are WEIGHTED to give them more heft.
By dropping the weight, Burt’s Bees was able to make their packaging completely recyclable (#5 polypropylene) and the container is even made with 60% post-consumer-waste recycled content.
So not only will your lips feel (and look) naturally great, you can reduce your packaging footprint at the same time. And that’s got to put a smile on your face.
Shop for Burts Bees lipsticks here, and remember, when it’s time to recycle the tube, you can Bring Back the Pack from any purchase you make at London Drugs.
If you are curious to learn more about bees and sustainability, have a look at the Burt’s website. Their collaboration with the Pollinator Partnership began at the onset of Colony Collapse Disorder in 2007, creating the Honeybee Health Improvement Project. It awards annual research grants to scientists seeking solutions to improve honeybee health.
Burt’s Bees also managed to maintain their green standards when, in 2007, the company was purchased by Clorox. (They send zero waste to landfill, turning waste products into biomass-based fuel. electricity and even cement)
Burt’s Bees culture has even been credited with bringing a wider sustainability mandate to Clorox, and they represent a great example of a company and product line that we are proud to highlight in our Green Deal program.
