It’s the London Drugs StyroCycle, a rolling pedicab showcase of the recycling achievements of London Drugs customers. The StyroCycle is cruising the streets of Victoria and visiting store locations, offering free rides, recycling advice and promoting our unique Bring Back the Pack packaging take-back program. It also proudly tells the tale of the 90,000 lbs of styrofoam our customers have kept from landfills in the last three years.
The StyroCycle is powered by the Victoria Pedicab Company, and manned by VPC President Andrew Capeau. It was built with styrofoam from the London Drugs recycling stream, and insulation sheets reclaimed from construction waste. Naturally, the structure and signage are also designed to ultimately be almost completely recyclable.
On April 8th, the skies graced us with sunny weather and the StyroCycle was launched to crowds of bemused, curious and interested Victorians. We have documented the construction and launch of this unique media vehicle and we will release the YouTube video as soon as it is edited.
This public engagement machine is part of a Victoria Bring Back the Pack Green Deal campaign. It will be visiting the four Victoria stores throughout April and cruising the streets and bike paths as weather permits.
StyroCycle Captain Andrew Capeau summed it up in his blog: “I must say that as a pedicab operator I am used to curious stares but what I saw this weekend was beyond my expectations. I am seeing double takes, triple takes and even full on stops with fingers pointing. People are not only noticing, they are loving it. Skateboarders to baby stroller pushers are giving me the thumbs up. I’m posing for pictures, high fives are exchanged…it’s a love-in, baby!”
So if you live in the Capitol Region or know someone who does, tell them to look out for the StyroCycle, get a free ride and remember to Bring Back the Pack!
