The London Drugs StyroCycle stops everyone from Ministers to Mayors as it rolls out the recycling message in Victoria.
It’s the latest in human-powered recycling billboard technology. The StyroCycle cruises bike paths and shopping malls, literally stopping traffic and getting stares all over the Capital Regional District. Looking like a huge stack of Styrofoam tottering down the street, it’s an eye-popping way to show just how successful our customers have been in diverting waste from landfill with London Drugs recycling.
On April 19th, London Drugs VP Clint Mahlman and Maury McCausland from Retail Operations joined our Store 29 Manager Dan Kartz and Zone Manager Darryl Galick to discuss Styrofoam recycling and our unique Bring Back the Pack packaging take-back program. Throughout the day the StyroCycle visited the Bike to Work Week launch at City Hall, cruised the busy downtown streets and was filmed by local TV crews and the BC Government Caucus video team.
We were further honoured to show the StyroCycle to local leaders, including Mayor Dean Fortin and BC Minister of the Environment Terry Lake.
Mayor Fortin expressed his appreciation for the recycling dedication of London Drugs customers.
“We and many other municipalities are starting to have challenges. The current landfills are getting full. Whether you are worried about the planet or you’re worried about your back yard, these are the efforts that make a difference. ..Thank you for leading the way.”
Minister Lake was also impressed.
“People want to have a company that looks at the whole life cycle of the product… Companies that take responsibility, that are leaders, encourage other companies to do the same thing.”
The StyroCycle is powered by Andrew Capeau, President and owner of Victoria Pedicab, who has been instrumental in spreading the recycling word amongst the bemused local populace. “People are not only noticing, they are loving it.” Andrew says, “And these downtown shoppers at LD on Yates are recycling gurus.”
London Drugs VP Clint Mahlman summed it up. “As a company, London Drugs has improved waste diversion by over 65% in the last 4 years. If we’re generating waste it’s our responsibility to find creative ways to ensure it doesn’t end up in the landfills.” On that count, the StyroCycle definitely qualifies.
Watch for the StyroCycle at Victoria London Drugs locations and local events this April. If you see it, ask Andrew for a ride. It’s on the house.
Find out more at greendeal.ca
London Drugs VP Clint Mahlman (L) with BC Minister of Environment Terry Lake (R)
BC Minister of Environment Terry Lake (L) with London Drugs VP Clint Mahlman (R)
Victoria Mayor Dean Fortin (L) Victoria Pedicab Company President Andrew Capeau (C) and London Drugs VP Clint Mahlman (R)
London Drugs VP Clint Mahlman (L) discusses recycling with Victoria Mayor Dean Fortin (R)
L to R: London Drugs Zone Manager Darryl Galick, VP Clint Mahlman, Andrew Capeau, President and owner of Victoria Pedicab, Maury McCausland from Retail Operations and Store 29 Manager Dan Kartz
