Trade shows and networking events are a great way to spread our green message. But if our display doesn’t share those green values, what’s the point? When creating the display for our What’s the Green Deal program at the 2010 EPIC Sustainable Living Show, we wanted it to be 100% Recycled, Recyclable or Reusable.
We had four stories to tell: 1) Introduce the What’s the Green Deal program, 2) Make people aware of our Bring Back the Pack and styrofoam recycling, 3) Profile some of our green products and 4) Showcase our responsible electronics recycling.
Using a combination of custom-built displays and commercially-available ‘green’ booth components we were able to do all that and come pretty close to achieving ‘3-R’ status.
The Panda Banner stands are made from 90% renewable resources (bamboo) and images are printed on cotton fabric utilizing low VOC inks.
The laptop recycling and Bring Back the Pack styrofoam recycling displays were custom made with actual recycled components from our partner, Genesis Recycling. And at the end of the display’s life, all those pieces will be returned to the responsible recycling stream.
The EPIC show was successful for London Drugs. We spoke to a lot of people about What’s the Green Deal, and got TV interviews from Global and CBC. Watch for our display at other community events in the future. And when it’s message becomes outdated, almost every component will be able to be kept out of landfill. That’s a good feeling that lasts long after the tradeshow lights have dimmed.
July 12th, 2010
