July 27th, 2010

What’s the Green Deal with Fair Trade Coffee?

The Fair Trade symbol is one we see on more and more products these days. But what does it really mean? I visited Ethical Bean Coffee to find out, and was treated to a ‘cupping’ – the serious coffee tasting process used to judge and grade java on the market. I also found out this is one company that really lives up to its name, so join me for a quick look behind the grind. Then get down to your local London Drugs and grab some of these ethical beans for yourself. (P.S. If you have an iPhone, there’s a special surprise waiting on their new packages as well!)

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