The outpouring of help for Haiti from all corners of the world just came a bit closer to home. From now until February 28th, Burnaby-Based New World Natural Foods will contribute 50 cents from every bag of granola sold to the Canadian Red Cross Haiti Earthquake Relief fund.
New World Granola is Certified Organic (by Quality Assurance International) and locally made, which means less greenhouse emissions from shipping compared to brands made further away. It’s also very tasty. I know because I had some this morning.
It should also be noted that it is not easy for a smaller manufacturer to make such a donation. Their pockets aren’t as deep as those of the multinationals, and every penny of profit given up matters a great deal. So next time you’re in London Drugs, stock up on some New World Granola (hey, it’s not a bad idea to have some in your own earthquake kit) and help send a few more dollars to those that need them so badly.
January 25th, 2010
