February 2nd, 2010

Pick up a Sled Head toque and you support Canada in more ways than one.

If you see a bit of proud Canadian red peeking out from beneath my bike helmet, that would be my Sled Head Toque. These are the cheerful fund-raising headwarmers London Drugs is selling to support Pierre Lueders, the five-time Olympian who is leading our bobsled team at a certain worldwide sporting event to be held ‘round these parts in the next week or two.
It’s a good idea to buy one of these, as $3 from each goes directly to Pierre to support his run for the brightest, shiniest medallion.
But another thing that really impressed me was that the toques themselves are made right here in BC at Kootenay Knitting. So we give the local BC economy a bit of a boost, and save the carbon on shipping from overseas. Which gives me almost as warm and fuzzy a feeling as I get from wearing the hat itself.
Get yours at any London Drugs – GO PIERRE GO, EH!!

Previous Post:

Next Post: