GreenDeal Product Profile – Andalou Naturals: A good exercise in ingredient transparency.

With all the different options out there, how do you know what is best? For some it comes down to what’s inside, yet there are differing opinions on almost every ingredient out there. So it’s up to YOU to do your homework, especially if you have sensitivity to any specific chemicals or natural extracts.That’s why the issue of ingredient transparency is so important. Thankfully, it’s a lot easier with products like Andalou Naturals, because they list all of their ingredients right on their website.
Take their Lavender Shea Body Butter for example. With a bit of clicking around on the Andalou site, you are able to access a complete list of ingredients for this product, including indications of which are organic and fair trade.

Also note that none of the ingredients are listed simply as ‘fragrance’ or ‘color’ – catch-all terms some manufacturers use to avoid disclosing proprietary formulas. (Helpful for their patent protection perhaps, but not useful if you are on the lookout for any particular ingredients that concern you)
So if you want to know more about what’s in the things that go on you, you may want to support companies like Andalou, and/or encourage your favourite brands to follow their example.

Not everyone wants to go on an ingredient treasure hunt, but we all benefit when manufacturers put transparency first.

And that’s the clear Green Deal.